Author Archives: admin

Twitter Is Not a Radio Station: How You Miss the Point and Drive Followers Away

Trumpeting your message over and over fails because Twitter is not a radio statio. True followers will not respond to repetitive, promotional tweets. Continue reading

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Positioning, Price, and Perception

It is possible to strike a balance between the high quality and low price your customers demand if you can position yourself in the marketplace. Continue reading

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Permission Marketing for Handmade Soap

Permission marketing helps small stores with specialty products tell their stories, which increases sales and strengthens bonds with customers. Continue reading

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Blogging for Business Benefit #8: Inspire New Marketing Pieces

A successful blog with regular updates will generate a lot of content you can mine for future projects. Continue reading

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Blogging for Business Benefit #7: Share Customer Testimonials

Your blog is the perfect place to pat yourself on the back from time to time and share the nice things people are saying about you and your company. Continue reading

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Blogging for Business Benefit #6: Create Buzz

You can use your blog to introduce products in development. Learn how you can generate buzz and receive valuable feedback that will guide your creation process. Continue reading

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Marketing Funnel Begins with a Website

When prospects want to learn more about you and your company, your self-hosted website on a domain you own is the first place you should send them. Continue reading

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Blogging for Business Benefit #5: Respond to Unhappy Customers

Your blog can be a beacon to those who need customer service. The sooner unhappy customers get to you, the sooner you can resolve their issue. Continue reading

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New Google AdWords Algorithm Launching

Google has tweaked their AdWords Quality Score algorithm to better reward quality landing pages. Continue reading

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Blogging for Business Benefit #4: Increase Customer Satisfaction

Business blog posts can share important details that help customers get the most value, leading to an increase in customer satisfaction. Continue reading

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