Article Marketing: Build Authority & Increase Your Influence


Tammi Kibler, EzineArticles.com Basic PLUS Author
Article marketing will build authority and increase your influence online while providing quality back links to your website. The more articles you have on the internet, the more opportunities you and your business have to be found and the more inbound links your site will have.

Unfortunately, the time you spend writing quality articles takes time away from your other business activities. You may wish to consider hiring an article writer to maximize your article marketing efforts.

Article Marketing Basics

  • Begin by choosing a keyword for which you want your website to rank.
  • Write or purchase several unique articles related to your keyword.
  • Create a resource box that contains a link back to your site using your desired keyword as the anchor text.
  • Submit these articles to an article directory like Ezine Articles.

Article Marketing to Build Authority

As the number of articles you have on the web increases, you will have more chances to be found in the search engines. You want to be sure all articles are well written and factual because they point back to your site and will help to build your authority and reputation.

If your writing skills are not up to par, or you do not have the time to write and edit articles to perfection, you should consider hiring article writing services that can communicate your message effectively.

An article writer will help you get the word out about:

  • Who you are
  • What you know
  • Why you are the best at what you do

A quality article writer will ensure you are promoted in a manner that reflects well upon you and your business.

Article Marketing to Increase Your Influence

Articles can go viral and increase your visibility and influence across the internet. Many ezines, blogs, and newsletters use article directories to find fresh content. You should submit to article directories which allow others to reprint your articles with the resource boxes intact. Then each time someone reprints one of your articles on the internet, you will have another inbound link to your website.

Obviously, the better the quality of your article, the more likely someone will choose to republish or share it with others and the greater the return on your investment in article marketing.

Protect Your Reputation When Marketing Online

Your article marketing strategy likely includes becoming a competitive force in your field. You should resist the temptation to flood the internet with low cost, low value articles connected to your website. These can come back to haunt you later.

Online article marketing works so well because it is persistent. Articles remain visible and continue to rank in the search engines for years after they are written. Make sure the articles that represent you today are the best you can afford so you can continue to reap the benefits long after this month’s pay-per-click campaign has ended.

Article Writing Services

Are you interested in learning more about article writing services provided by a professional freelance writer? Contact Tammi Kibler today for more information. Let’s start designing your article marketing strategy to build authority and increase your influence online.

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5 Responses to Article Marketing: Build Authority & Increase Your Influence

  1. Pingback: Tweets that mention Article Marketing: Build Authority & Increase Your Influence – Tammi Kibler – Freelance Writer, IM Consultant -- Topsy.com

  2. Murlu says:

    Great work Tammi!

    You can really benefit greatly from article writing because you get to build two things:

    Reputation
    Additional income

    The best part is that you can combine both of these which lead to many more opportunities.

    If you use articles to build your reputation, linking to your profile will lend you a ton of credibility to your clients. They will see that you’re prolific in writing, know what you’re talking about and show consistency.

    When you’re writing articles, you also benefit because you can add in affiliate links or links back to your profile while will gain income through passive affiliate sales or by potential clients finding your services.

    It can take some time but I think it’s really important to place your work all over the web – this builds your brand.

    It’s really important, for businesses, that they look toward writers that know what they’re doing. Like you said, you have to make sure that your articles are not only great but they don’t ruin your image – don’t leave it to yourself if you don’t know what you’re doing.

    (This is why you should hire Tammi!)

    • admin says:

      Thanks for the vote of confidence, Murray.

      I believe that of all the online marketing strategies out there, article marketing gives the biggest and longest lasting bang per item. Those links carry a lot more weight than blog comments and the articles continue to send traffic for years.

  3. Fran Aslam says:

    Hi Tammi:

    Well cam across your site, read some posts and so decided to say Hello before I move on.

    As I do write online articles and blogs and whatever I can get.

    Nice meeting you.
    I liked your site
    Fran Aslam